ui/ux designer
twitch.tv threads
task
UI/UX Designer
team
Stacy Kim
date
2021
overview
What if twitch.tv had a thread system like Slack or Discord?
In this class project, we explored how threading could transform the chaotic chat system of a streaming platform like Twitch.tv. The current chat lacks support for meaningful conversations—either with the streamer or among viewers. Chat is mostly used for reactive commentary, with genuine questions often lost in a flood of messages. Introducing threads could enable viewers to post questions and receive direct replies, fostering deeper interactions and building a sense of community within the Twitch audience.
outline
How do threads enhance community engagement ?
Threads promote community engagement by providing a structured way for viewers to participate in meaningful conversations rather than getting lost in the chaos of a continuous chat stream. Here's how they build relationships:
Streamer-Viewer Interaction: Streamers can easily identify and respond to threads containing thoughtful questions or feedback, creating a more personal and interactive experience. This makes viewers feel heard and valued, strengthening their connection to the streamer.
Viewer-Viewer Interaction: Threads encourage dialogue among viewers by allowing them to reply to specific questions or comments. This fosters collaboration, shared interests, and deeper discussions, turning a passive audience into an engaged community.
Building Long-Term Relationships: As threads highlight engaging and recurring topics, they help viewers form connections over shared experiences or perspectives. This sense of camaraderie increases viewer retention and makes the platform more inviting for long-term participation.
Threads transform a chaotic chat into a collaborative space, turning fleeting interactions into lasting relationships.
flow wireframing
Instead of disrupting the current chat functionality, we opted to add an alternate tab dedicated to threads. This approach provides a seamless and organized integration into the existing UI, similar to how Zoom separates its chat box and Q&A sections.
figma prototyping
final thoughts
While this addition could enhance the quality of life and foster community within Twitch, it may also require more attention from the streamer to moderate both the chat and threads. However, since discussion threads remain visible throughout the stream, the streamer can review questions at the end or choose to disable the feature entirely. Another concern is that this could reduce the incentive for fans to pay for super chats. However, the immediate attention and prominence that super chats provide would likely remain a compelling reason for viewers to pay, despite the availability of discussion threads.